CEO & Founder
SuperdivaJewellery’s Founder, Ann Gravesande created a luxury jewellery brand based in London. Ann has over 20 years fashion and design experience. Ann started her career in fashion retail and managed High street brands such as Topshop, French Connection and Karen Millen. Ann has a degree in Photomedia from Sussex University and studied an Art Foundation at Croydon College.
Get to know the team below:
What is the best part of owning Superdivajewellery and why did you start the brand?
I started the brand 8 years ago in July 2016 I often brought statement pieces growing up and use to make my own jewellery, I worked for an amazing fashion brand called “Mikey Jewellery” where I worked my way up to being the Manager in Selfridges and learnt wholesale and how to run a business and Ecommerce my best friend Nicola was my boss and we had the best time working together, I loved working in Fashion Retail and always said I would love to own my my own fashion business and start an accessories company fast forward here we are today. I saw a gap in the market for jewellery that lasted more than two weeks. I started selling on Ebay, and slowly built a client base this way.
Who are your Brand Partners?
Over the years I always wanted to be in the largest Retail stores I soon realised this wasn’t always realistic. Proud to have Brand Partners from ASOS MARKETPLACE . WOLF & BADGER SILK &FRED
Why are you unique and why use the word luxury in your business?
The word luxury is used because our pieces are unique and makes everyone wearing them feel special the material we use is a plating that is coated with the highest quality that doesn’t look yellow, which leaves a beautiful shine on our jewellery. This is not real gold we are fully well aware, our prices does reflect this . 18k gold and silver plated and is affordable and will be long lasting this can still be luxurious.
Accessories will transform your outfits from Day to Night. Ann’s designs are unique, simple and bold. Each piece of jewellery is vacuum plated 18k gold stainless steel or silver plated and tarnish free. Each piece is created for individuals that want to spice up their jewellery collection. Meet the rest of the team below
Photographer & Content Creator
Tell us about Yourself?
I’m Lené The Photographer, Content Creator which means I produce and create the ideas behind our Social Media and all our campaigns I edit create everything SDJ l in addition to this I’m the model on the majority of our shoots I’ve been working for Superdivajewellery for 5years now. I’m an experienced creative with a demonstrated history of working in the social media industry. Skilled in influence marketing, photography, DaVinci Resolve, Photoshop, and Lightroom. A marketing professional and I’m a freelance Fashion photographer.
Do you have a website and how do we get in touch?
Brand Ambassador
I’m Charlene I’ve been working with SDJ for a few years now Superdivajewellery is a brand that consistently uses its voice for social good, something I pride myself on. When asked to become Brand Ambassador I felt it was important to work with an organisation that aligns with my morals & values both personally & professionally.
Not to mention the absolute gorgeous jewellery pieces I get to model & wear. It felt like a no-brainer to be part of SDJ!
Tell Us About Yourself
I'm a multi award-winning Sports Producer who creates thought-provoking content from ideation to post-production. I spent more than 15 years at one of the leading sports TV broadcasters in the UK. But in March 2024, I chose to leave & pursue other endeavours. I'm still immensely passionate about sports media & will continue to create content (watch this space). But I have other passions. Some of my other loves are engaging with live audiences through hosting and speaking engagements. Most recently, with SDJ, I've also added modelling to my résumé.
What do you love about SDJ?
Erm. Where do I start...
Well, SDJ has some of the best jewellery I've seen in the market (I'm not just saying that as Brand Ambassador). I feel the jewellery is priced at a reasonable cost to the consumer. There are pieces pretty much for everyone, no matter age or gender.
I love the way I can casually wear the jewellery in the day but then wear those exact same pieces at night by dressing them up with a different outfit. So, I guess I'm trying to say I love how versatile SDJ is!
Overall, I just love the luxury aesthetic. But most importantly, what SDJ stands for as a brand.
Where can we find out more about you, do you have a website?
Brand Ambassador
I’m Téja and I’ve been brand ambassador for Superdivajewellery for two years now it really fits me as a person because I literally do not leave the house without jewellery. and so it makes sense that I’m a partner of the Super Diva Family.
What I love about the brand is that there are so many different styles and it could be for different people my different moods. There’s always a piece to fit how I’m feeling or what I want to match it with the different outfit just the vibe there’s always something to go with. It could be pearls, it could be green emerald or little touches and it’s all just so elegant that it just really allows me to be me. Thats’s what I love about all the pieces.
Tell Us About Yourself
I’m a model and Content Creator, I love sharing my life with my online family and creating a safe space for anyone who needs it. You can find me on instagram, YouTube and TikTok for a little insight into my life.
What do you love about SDJ?
I love my role as an ambassador because I feel like I get to share with my audience what I actually love rather than just sharing a whole catalogue. I get to show them what works for me and how I wear them if I stack them if I wear them singular and I think it’s just nice to show individuality through jewellery and it’s a way of expressing myself and I love that I’m able to share that and also influence other people to look into the brand find their pieces it doesn’t have to be the same. There’s just literally something for everyone.